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  • Worksmart AdWords and Analytics

    Summary:

    Worksmart Systems, a client of eProcess Development, provides solutions for lean manufacturing and assembly and is currently using Google AdWords and Google Analytics as an advertising strategy and measuring tool to grow their business.

    ePD can partner with you to maximize your AdWords and Analytics practices to keep costs down and provide transparency to your website traffic

    ePD provides strategies to help your business meet their website objectives by implementing Analytics tools to track your key performance indicators (KPIs)

    Challenges:

    Worksmart Systems, like many other advertisers, are looking to keep their pay-per-click (PPC) advertising costs down. When first taking over this account, campaigns, ad groups, keywords, and ad text were reviewed in Google AdWords, and view settings were reviewed in Google Analytics. Ad landing pages were reviewed as well in the attempt to increase keyword quality score and find opportunities for Analytics tracking and goals.

    Solutions:

    Google AdWords – Upon reviewing Worksmart Systems account, one ad group was paused and aWorksmart AdWords and Analytics Case Study Image #1 majority of broad match keywords were paused, including duplicates across campaigns to avoid competition against one another. New keywords were added with broad match modifiers to match terminology on the landing page and new ad text was created to include keywords and terminology on the landing page.

    Google Analytics – Upon reviewing Worksmart Systems property, a new test view was added to include filters that exclude internal traffic, a goal was added to track destination URL to Thank You page once form fill was submitted, search query parameters were added for Site Search to identify potential keywords, and Event code was added to Google Tag Manager for video tracking. Once all goals, events, and filters were set up correctly a new view was created to track this data moving forward.

    Results:

    Google Ad Words – Once the above optimizations were implemented traffic decreased to their site; their audience, however, is considered higher quality due to the modified search results. A majority of theirWorksmart AdWords and Analytics Case Study Image #2 keywords are now eligible to show more frequently due to increased quality score, which is based on expected click through rate (CTR), ad text relevance to landing page, and landing page experience.

    Google Analytics – Parameters in Worksmart Systems ePD Goals view will track form fills via Thank You page destination goal, video views via Events, and search queries via Site Search reports against traffic that comes from AdWords campaigns to measure their success and determine potential new keywords and other optimizations based on website activity.

    Conclusions:

    eProcess Development will continue to make optimizations in Google AdWords to keep costs down and drive high quality traffic. They will also continue to make optimizations to Worksmart’s website to improve landing page rating. Aligning Google AdWords activity with Google Analytics via goals, events, and search queries will allow ePD to track conversions, video success, and potential new keywords to maximize search in Google AdWords.

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  • Wincher vs Compete

    Summary:

    eProcess Development specializes in data management, eLearning, report services, and file management solutions. They also work with their clients to maximize their digital advertising approach by overseeing and optimizing for Google AdWords and search engine optimization (SEO) campaigns via website design and strategies that are measurable through Google Analytics and Google Webmaster tools.

    ePD has explored various SEO tools for transparency into your business’ rankings as well as your competitors

    ePD strives to optimize your organic search strategy to maintain successful performance

    This case study compares two tools, Wincher vs Compete, for insight into upholding best SEO practices

    Challenges:

    Search engines generate traffic to a user’s website based on algorithms that are in a constant state ofWincher vs Compete Case Study Image #1change to keep results competitive. Rather than provide an exact formula to keep your content ranked high, best practices are suggested that need to be optimized regularly. This presents a challenge in itself and as a result various tools have been explored as a solution for increasing SEO performance and providing insight to not only your business’ results but also to those of your competitors. Two tools, Wincher and Compete, were explored as potential solutions for SEO performance and insight.

    Results:

    Wincher provides results on your search engine presence and rank based on data that they collect daily. For example, keyword data is pulled from meta tags. Wincher can also oversee both your and your competitors’ campaigns and alert you when your rankings are surpassed. Additional features, such as daily updates, are available for a monthly cost.

    Compete is a paid tool that allows you to manage your competitors’ success in search engine rankings based on a shared set of keywords that you identify. They also provide insight into your competitors’
    landing page strategies by providing you with their keyword lists. Compete offers monitoring tools that allow you to regularly track data, which will allow you to optimize your performance. Additional features, such as paid search traffic insights, are also available, as are custom plans.

    Conclusions:

    Wincher provides weekly updates for one domain at no cost. Competitors can also be added for no charge, which allows you to track your progress against theirs. Wincher is a good solution if you areWincher vs Compete Case Study Image #2looking to track one site only; if you are managing multiple sites or want updates more than one time per week it is advised to pay their monthly fee.

    Compete has a much higher monthly rate than Wincher although the data it provides is far more transparent. For example, information is collected from multiple sources (geographic, demographic, and behavioral) and processed daily to provide insights that reflect Internet behavior that you can apply to the data collected from your website for analysis and comparison. If your budget allows, Compete is a more sophisticated tool for optimizing your SEO performance.

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  • Smart Source SEO

    Summary:

    Smart Source, LLC is a print and promotional distributor focused on promoting brand awareness and maximizing technological communication for their clients. They are working to build their presence in the realms of social media and search engine optimization (SEO) with ePD as a partner.

    ePD can work with you to improve your organic search results

    ePD performs a deep dive of your keywords and potential keywords to plan your strategy and implements accordingly

    ePD will continue to perform a diagnosis of your keywords periodically to make optimizations and stay on top of your competitors

    ePD will provide reporting monthly for client transparency

    Challenges:

    Smart Source Keywords for SEO Case Study Image #1Smart Source has a number of products listed on their HandHolder website with a designated page for each. The company expressed interest in SEO to improve their rank on Google search engine result pages (SERP) for their products; currently a number of their keywords are highly competitive resulting in no results within the first five pages of Google’s SERP. WordPress’ SEO plugin, Yoast SEO, is the tool used for Smart Source’s website as part of their keyword optimization strategy; one keyword is permitted for each page of the website.

    Diagnosis:

    ePD performed a deep dive of the HandHolder product pages to create a potential list of keywords for Smart Source. We included the titles of the product pages and performed keyword diagnoses in Google AdWords Keyword Planner tool to determine average monthly searches and keyword competition. Although the results provided with this tool are for paid search terms only, the data is helpful for determining approaches to SEO keyword planning. We also performed advanced Google searches for the keywords to determine search page results for updates made to keyword competitors’ websites in the past year versus broad search, unfiltered results for exact terms.

    Solutions:

    Smart Source Keywords for SEO Case Study Image #2ePD moved forward with entering Product page titles into Yoast SEO plugin as a start to Smart Source SEO approach. Smart Source will need to make optimizations to their keywords or changes to their website for new keywords or keyword changes. Keyword optimizations can include updating website content regularly and posting media (articles, posts, etc.) that includes their keywords on social media or other advertising platforms. If Smart Source wants new keywords or to make changes to their current set of keywords they will need to change their webpage titles for Product pages in addition to updating content on their site. They will also need to update URL slugs, meta tags, and image alt tags to include the new search terms. Keyword diagnoses using the methods listed above will be performed prior to making keyword changes for competitive insight. Yoast SEO plugin will be updated accordingly to include the new keywords and optimizations will be made accordingly.

    Results:

    ePD will continue to work with Smart Source as an SEO partner. Social media posts will include their current set of keywords and progress will be reviewed periodically in addition to keyword diagnoses for competitor insight. ePD will continue to research and stay up-to-date on SEO strategies to ensure they are maximizing results for their partners.

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  • Posting SlideShare Presentations to LinkedIn

    Summary:

    Smart Source, LLC is a print and promotional distributor focused on promoting brand awareness and maximizing technological communication for their clients. They are working to improve their presence in the realm of social media; focus platforms are LinkedIn, Facebook, Twitter, and Google+. eProcess Development is using Hootsuite Analytics to track progress and provide monthly reporting to their client. The goal of this case study is to address the challenges and solutions associated with posting SlideShare presentations to LinkedIn.

    Challenges:

    ePD Case Study_LinkedIn and SlideShare Image #2Smart Source LLC has a number of power point presentations promoting their products and services that can now be added to LinkedIn and Twitter via SlideShare program. Their “Introducing HandHolder – Integrated Patient Communications” presentation was added to both SlideShare LinkedIn and personal LinkedIn successfully on the account levels; however, the ppt did not want to attach as a rich media link to a published post on the client’s personal LinkedIn account. This was not noticed until after the post was posted.

    Diagnosis:

    LinkedIn SlideShare link would not upload ppt presentation to personal LinkedIn account posting. The posting had 17 views within a matter of minutes and there were no power point presentation slides embedded within the post for the viewer to view. LinkedIn Contact Us form fill was submitted immediately in hopes to receive resolution as soon as possible.

    Solutions:

    Approximately 24 hours after the Contact Us form fill was submitted, Mobile Support Specialist Paul e-
    mailed back an embed code to be placed in the rich media link field, which worked just fine. Although this was helpful for the current predicament, one has to wonder how this can be avoidedePD Case Study_LinkedIn and SlideShare Image #1moving forward as the link provided by SlideShare clearly does not work. Mobile Support Specialist Paul was immediately contacted back noting his solution solved the problem, but he now needs to explain how one can add LinkedIn SlideShare postings to personal LinkedIn account posts for future reference. Paul responded fairly quickly noting that you need to actually click through to the posting on SlideShare, scroll underneath the ppt presentation, and click “Share” button for embedded code. My mistake was that I did not click through to the presentation page; on SlideShare account page I clicked “Embed” found in the upper right hand corner of the ppt presentation and was provided a link that I copied and pasted into the post instead. The final course of action was once again reaching out to Paul requesting that he provide more information on how the link that was originally used can be used. Thirteen e-mails and multiple screen shots later, it’s now concluded that the original way I tried to post the slides is now up and running.

    Results:

    Approximately twenty-four hours post LinkedIn posting SlideShare ppt was successfully uploaded; LinkedIn Support concludes that either their taught way or my original way will both get the job done.

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  • Hootsuite vs MomentFeed

    Summary:

    Smart Source, LLC is a print and promotional distributor focused on promoting brand awareness and maximizing technological communication for their clients. They are working to improve their presence in the realm of social media; focus platforms are LinkedIn, Facebook, Twitter, and Google+. eProcess Development is currently using Hootsuite Analytics to track progress and provide monthly reporting to their client; the goal of this case study is to compare Hootsuite vs. Momentfeed to determine which platform is a better fit for their client’s social media objectives.

    Challenges:

    Hootsuite is the social media management platform eProcess Development is currently using to post content on Facebook, LinkedIn, and Twitter; the tool currently does not support Google+. In addition to Hootsuite vs MomentFeed Image #1postings, Hootsuite is also used to shorten URLs and has scheduling capabilities as well. The challenge with Hootsuite is that their free version does not provide reporting analytics for LinkedIn nor does it provide data for Facebook posts, comments, followers, and shares (likes only) or Twitter tweets (posts) and likes (followers, mentions [replies], and retweets only). All of this information is provided to Smart Source, LLC in their month-end social media report and is compiled manually in addition to LinkedIn and Google+ data.

    Solutions:

    One potential explored solution is the platform MomentFeed; this tool specializes in local page postings for businesses with multiple locations in addition to location data management, paid media campaigns, reputation monitoring, and social media services for enterprise companies. MomentFeed supports the Google+ platform and reporting is built in to the tool.

    Results:

    After speaking with a representative from MomentFeed it was determined that this platform would notHootsuite vs MomentFeed Image #2fit the needs of eProcess Development as they solely work with large businesses with multiple locations and enterprise companies. Other social media tools are available but come with a cost to provide the information needed to compile the desired data for monthly reporting.

    Conclusions:

    eProcess Development will continue exploring their options for social media management tools; until measuring monthly results manually for Smart Source, LLC becomes unmanageable or the data becomes too complex to track they will continue to use the free version of Hootsuite

    Updates:

    Both solutions were explored in December 2015; Hootsuite upgraded their reporting in early 2016 to now include the following:

    Twitter tweets (posts)

    Twitter likes

    Twitter shortened URL traffic

    Twitter reactions by sentiment

    Facebook posts

    Facebook followers

    Facebook comments

    Facebook shares

    Facebook shortened URL traffic

    Facebook reactions by sentiment

    These updates will strengthen our reports as the above analytics data was not available prior to upgraded reporting. LinkedIn and Google+ data will continue to be compiled manually.

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  • Adding Social Media Contacts

    Summary:

    Smart Source, LLC is a print and promotional distributor focused on promoting brand awareness and maximizing technological communication for their clients. They are working to improve their presence in the realm of social media; focus platforms are LinkedIn, Facebook, Twitter, and Google+. eProcess Development is using Hootsuite Analytics to track progress and provide monthly reporting to their client. This case study focuses on the challenges presented when adding social media contacts to our client’s account.

    LinkedIn provides the easiest and most user-friendly solution for adding contacts

    Twitter solution is available however the required steps are more time consuming than LinkedIn

    Facebook support was not available to further explain how contacts can be imported from either a web client or e-mail account address book

    Challenges:

    Smart Source, LLC has over 500 e-mail contacts; sources include LinkedIn and Outlook. With a low
    number of followers on social media all while trying to grow their presence the idea of adding their e-
    Social Media Image #1mail contacts to LinkedIn, Facebook, and Twitter as new connections was presented to assist in their overall objective to grow and further engage their audience. This presented a new challenge of adding their contacts all at once via uploading a spreadsheet to social media accounts as opposed to one contact at a time manually, which would be much more time consuming.

    Solutions:

    The following social media platforms required each of the following actions to move forward with adding a large number contacts via one document:

    LinkedIn – Contacts must be imported and converted to a new file from an e-mail account address book or web client; format must be csv, txt, or vcf

    Twitter – Contacts must be imported directly from an e-mail account address book; they cannot be imported from a file. A recommended solution is to create a new, temporary e-mail account and import desired contact list, then import the contacts to Twitter

    Facebook – Smart Source LLC’s Facebook page is managed by a user with a personal account; this person is required to first friend everyone on the e-mail list and then invite them to like Smart Source
    LLC’s page. Like LinkedIn, contacts must be imported to a new file from an e-mail account address book or web client. Facebook instructions were not clear onSocial Media Image #2 how to import files therefore an Ask a Question, or “AAQ,” was submitted to their Help Center requesting further guidance. After two days with no answer a second one was submitted. A response was posted after about 15 minutes to inquiry #2 recommending I contact their Contacts Support phone number; after being hung up on two times I was eventually told that they could not provide an answer to my question. This information was posted back to the Help Center who responded within minutes saying they would research further. Multiple posts over the course of multiple weeks resulted in no response; upon submitting a Report a Problem form I was informed that they would not respond individually but would use the information provided to improve the user experience. The matter continues to remain unresolved.

    Results:

    The above solutions will produce the desired results of adding a large quantity of social media connections to LinkedIn and Twitter accounts all at once as opposed to manually one by one.

    Conclusions:

    eProcess Development moved forward with adding LinkedIn contacts successfully by uploading csv file to the account; they will continue to report new connections and overall success of their efforts to grow Smart Source’s social media presence across all platforms.

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  • AdWords and Analytics

    Summary:

    eProcess Development provides advertising search solutions with measurable results for their clients using Google AdWords and Google Analytics tools. The following case study explores modifications made to an account and corresponding positive outcomes as a result of the changes:

    Decreased paid search advertising costs

    • Google Analytics tracking tools implemented for key performance indicator (KPI) measurement

    Challenges:

    Many advertisers are looking to keep their pay-per-click (PPC) advertising costs down. When first reviewing account set up, campaigns, ad groups, keywords, and ad copy performance were analyzed in Google AdWords, and view settings were reviewed in Google Analytics. Ad landing pages were examined as well in the attempt to find new keywords, ways to better visitor experience, and determine key performance indicators (KPIs) for Analytics tracking and goals.

    Solutions:

    Google AdWords – Upon review, one ad group was paused and a majority of broad match keywords were paused, including duplicates across campaigns to avoid competition against one another. NewAdWords and Analytics Case Study Image 2 keywords were added with broad match modifiers and phrase match keyword match types to correspond with terminology on the client’s landing page, and new ad text was written to include keywords and terminology on the landing page to correspond with the measurements of quality score.

    Google Analytics – Upon reviewing the account’s property, a new test view was added to include filters that excluded internal traffic, a goal was added to track destination URL to Thank You page once form fill was submitted, search query parameters were added for Site Search to identify potential keywords and better evaluate visitor experience, and Event code was added to Google Tag Manager for video tracking. Once all goals, events, and filters were set up correctly a new view was created to track this data moving forward.

    Results:

    Google Ad Words – Once the above optimizations were implemented traffic decreased to the client’s site; their audience, however, is considered higher quality due to the modified search results. A majority of the keywords are now eligible to show more frequently and at a lesser cost due to increased qualityAdWords and Analytics Case Study Image 1 score, which is based on expected click through rate (CTR), ad text relevance to landing page, and landing page experience.

    Google Analytics – Parameters in the client’s ePD Goals view track form fills via Thank You page destination URL goal, video views via events, and search queries via Site Search reports against traffic that comes from AdWords campaigns and other search sources to measure their success and determine potential new keywords and other optimizations based on website activity.

    Conclusions:

    eProcess Development will continue to make optimizations in Google AdWords to keep costs down and drive high quality traffic. They will also continue to make optimizations to the client’s website to improve landing page rating and better visitor experience. Aligning Google AdWords activity with Google Analytics via goals, events, and search queries will allow ePD to track conversions, video success, and potential new keywords to maximize search results.

    The following graphs and visyls examples of the outcomes of the AdWords and Analytics changes mentioned in this case study.

    The following PPC performance table reflects a decrease in costs in March 2016, which is the first month measuring the above mentioned AdWords optimizations. Prices have been increasing since December 2015.

    Month Dec Jan Feb Mar Apr
    Total Cost $1,706 $1,886 $2,105 $1,554  $1,380
    Clicks 424 436 406 274  346
    Impressions 64,800 72,577 77,905 54,860  24,428
    CTR 0.65% 0.60% 0.52% 0.50% 1.42%
    CPC $4.02 $4.58 $5.18 $5.67 $3.99

    The following Analytics screen shot reflects video views
    AdWords and Analytics Case Study Image 3

    The following table reflects video views for AdWords acquisition traffic. Two of three videos viewed as a result of CPC medium were on the landing pages of the AdWords campaigns.

    AdWords and Analytics Case Study Image 4

    The following screen shot reflects goal flow for the source and medium of visitors who completed a Contact Us form. Form fills are defined as a goal as we can track the number of visitors who require further information and potentially convert to a new customer.
    AdWords and Analytics Case Study Image 5

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  • Slide Asset Management (SAM)

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    SAM allows users to find, select, and organize slides from approved master sets. Features include:
    • Easy location of slides from master sets
    • Prevents modification of approved content
    • Syncs master slides from the server to the user
    • Allows for presentation sharing
    • Less wasted time creating unnecessary presentations
    • Manages video and animation files
    • Cross platform compatibility for PCs, Macs and mobile devices
    • Ability to monitor user activity
    • Security system
    • Runs when offline
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  • Report Generation

    reports
    eProcess Development Reports Present the Following:
    • Google Analytics data
    • Google AdWords data
    • Social media engagement and analytics
    • Lead generation
    • SEO performance

    Why partner with eProcess Development for your reporting needs?

    eProcess Development manages your marketing and website efforts and our reporting ensures your KPIs are being met over time. By overseeing your campaign performance we can make optimizations as needed to get you the best results possible.

    trend reports
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  • Data Management

    reports
    Data Management Solutions Include the Following:
      • Oversee the flow of information

    from initial setup throughout its entire lifecycle

    • Pivot tables for report generation
    • Enterprise software management
    • Product management
    • Clinical site management
    • Visitor management
    • Price quotation management
    • E-mail contact management

    eProcess Development validates, stores, and protects your company’s most valuable information making it easily accessible and readily available for users.

    data management
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  • eLearning

    ePD-icon-SAM
    eProcess Development’s Approach:
    Enhanced graphics
    • Is cost effective
    • Saves time
    • Increases productivity
    • Allows you to track course progress
    • Uses 3D animations to maximize the learning experience with interactive design
    • Uses device simulations to improve product evaluation opportunities
    • Reduces the need to purchase and ship demo equipment
    • Increases productivity

    Through the use of state-of-the-art technology eProcess Development partners with your business to provide updated material and offers flexible learning schedules for your employees.

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  • 3D Device Demo

    3D Animations

    3D Product Demo

    • Maximize the learning experience with interactive design
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  • File Management

    eProcess Development File Management
    ePD’s File Management Services Provide:
    document_file_mouse
    • Numerous report options
    • Databases that allow for easy record location
    • Folder, document, and media management of directories and subdirectories
    • File protection

    eProcess Development structures your very important files efficiently to allow for quick and easy access to your most important documents.

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