- Maximize the learning experience with interactive design
Worksmart AdWords and Analytics
Worksmart Systems, a client of eProcess Development, provides solutions for lean manufacturing and assembly and is currently using Google AdWords and Google Analytics as an advertising strategy and measuring tool to grow their business.
• ePD can partner with you to maximize your AdWords and Analytics practices to keep costs down and provide transparency to your website traffic
• ePD provides strategies to help your business meet their website objectives by implementing Analytics tools to track your key performance indicators (KPIs)
Worksmart Systems, like many other advertisers, are looking to keep their pay-per-click (PPC) advertising costs down. When first taking over this account, campaigns, ad groups, keywords, and ad text were reviewed in Google AdWords, and view settings were reviewed in Google Analytics. Ad landing pages were reviewed as well in the attempt to increase keyword quality score and find opportunities for Analytics tracking and goals.
Google AdWords – Upon reviewing Worksmart Systems account, one ad group was paused and a majority of broad match keywords were paused, including duplicates across campaigns to avoid competition against one another. New keywords were added with broad match modifiers to match terminology on the landing page and new ad text was created to include keywords and terminology on the landing page.
Google Analytics – Upon reviewing Worksmart Systems property, a new test view was added to include filters that exclude internal traffic, a goal was added to track destination URL to Thank You page once form fill was submitted, search query parameters were added for Site Search to identify potential keywords, and Event code was added to Google Tag Manager for video tracking. Once all goals, events, and filters were set up correctly a new view was created to track this data moving forward.
Google Ad Words – Once the above optimizations were implemented traffic decreased to their site; their audience, however, is considered higher quality due to the modified search results. A majority of their keywords are now eligible to show more frequently due to increased quality score, which is based on expected click through rate (CTR), ad text relevance to landing page, and landing page experience.
Google Analytics – Parameters in Worksmart Systems ePD Goals view will track form fills via Thank You page destination goal, video views via Events, and search queries via Site Search reports against traffic that comes from AdWords campaigns to measure their success and determine potential new keywords and other optimizations based on website activity.
eProcess Development will continue to make optimizations in Google AdWords to keep costs down and drive high quality traffic. They will also continue to make optimizations to Worksmart’s website to improve landing page rating. Aligning Google AdWords activity with Google Analytics via goals, events, and search queries will allow ePD to track conversions, video success, and potential new keywords to maximize search in Google AdWords.read more >>
Wincher vs Compete
eProcess Development specializes in data management, eLearning, report services, and file management solutions. They also work with their clients to maximize their digital advertising approach by overseeing and optimizing for Google AdWords and search engine optimization (SEO) campaigns via website design and strategies that are measurable through Google Analytics and Google Webmaster tools.
• ePD has explored various SEO tools for transparency into your business’ rankings as well as your competitors
• ePD strives to optimize your organic search strategy to maintain successful performance
• This case study compares two tools, Wincher vs Compete, for insight into upholding best SEO practices
Search engines generate traffic to a user’s website based on algorithms that are in a constant state ofchange to keep results competitive. Rather than provide an exact formula to keep your content ranked high, best practices are suggested that need to be optimized regularly. This presents a challenge in itself and as a result various tools have been explored as a solution for increasing SEO performance and providing insight to not only your business’ results but also to those of your competitors. Two tools, Wincher and Compete, were explored as potential solutions for SEO performance and insight.
Wincher provides results on your search engine presence and rank based on data that they collect daily. For example, keyword data is pulled from meta tags. Wincher can also oversee both your and your competitors’ campaigns and alert you when your rankings are surpassed. Additional features, such as daily updates, are available for a monthly cost.
Compete is a paid tool that allows you to manage your competitors’ success in search engine rankings based on a shared set of keywords that you identify. They also provide insight into your competitors’
landing page strategies by providing you with their keyword lists. Compete offers monitoring tools that allow you to regularly track data, which will allow you to optimize your performance. Additional features, such as paid search traffic insights, are also available, as are custom plans.
Wincher provides weekly updates for one domain at no cost. Competitors can also be added for no charge, which allows you to track your progress against theirs. Wincher is a good solution if you arelooking to track one site only; if you are managing multiple sites or want updates more than one time per week it is advised to pay their monthly fee.
Compete has a much higher monthly rate than Wincher although the data it provides is far more transparent. For example, information is collected from multiple sources (geographic, demographic, and behavioral) and processed daily to provide insights that reflect Internet behavior that you can apply to the data collected from your website for analysis and comparison. If your budget allows, Compete is a more sophisticated tool for optimizing your SEO performance.read more >>
Smart Source SEO
Smart Source, LLC is a print and promotional distributor focused on promoting brand awareness and maximizing technological communication for their clients. They are working to build their presence in the realms of social media and search engine optimization (SEO) with ePD as a partner.
• ePD can work with you to improve your organic search results
• ePD performs a deep dive of your keywords and potential keywords to plan your strategy and implements accordingly
• ePD will continue to perform a diagnosis of your keywords periodically to make optimizations and stay on top of your competitors
• ePD will provide reporting monthly for client transparency
Smart Source has a number of products listed on their HandHolder website with a designated page for each. The company expressed interest in SEO to improve their rank on Google search engine result pages (SERP) for their products; currently a number of their keywords are highly competitive resulting in no results within the first five pages of Google’s SERP. WordPress’ SEO plugin, Yoast SEO, is the tool used for Smart Source’s website as part of their keyword optimization strategy; one keyword is permitted for each page of the website.
ePD performed a deep dive of the HandHolder product pages to create a potential list of keywords for Smart Source. We included the titles of the product pages and performed keyword diagnoses in Google AdWords Keyword Planner tool to determine average monthly searches and keyword competition. Although the results provided with this tool are for paid search terms only, the data is helpful for determining approaches to SEO keyword planning. We also performed advanced Google searches for the keywords to determine search page results for updates made to keyword competitors’ websites in the past year versus broad search, unfiltered results for exact terms.
ePD moved forward with entering Product page titles into Yoast SEO plugin as a start to Smart Source SEO approach. Smart Source will need to make optimizations to their keywords or changes to their website for new keywords or keyword changes. Keyword optimizations can include updating website content regularly and posting media (articles, posts, etc.) that includes their keywords on social media or other advertising platforms. If Smart Source wants new keywords or to make changes to their current set of keywords they will need to change their webpage titles for Product pages in addition to updating content on their site. They will also need to update URL slugs, meta tags, and image alt tags to include the new search terms. Keyword diagnoses using the methods listed above will be performed prior to making keyword changes for competitive insight. Yoast SEO plugin will be updated accordingly to include the new keywords and optimizations will be made accordingly.
ePD will continue to work with Smart Source as an SEO partner. Social media posts will include their current set of keywords and progress will be reviewed periodically in addition to keyword diagnoses for competitor insight. ePD will continue to research and stay up-to-date on SEO strategies to ensure they are maximizing results for their partners.read more >>
AdWords and Analytics
eProcess Development provides advertising search solutions with measurable results for their clients using Google AdWords and Google Analytics tools. The following case study explores modifications made to an account and corresponding positive outcomes as a result of the changes:
• Decreased paid search advertising costs
• Google Analytics tracking tools implemented for key performance indicator (KPI) measurement
Many advertisers are looking to keep their pay-per-click (PPC) advertising costs down. When first reviewing account set up, campaigns, ad groups, keywords, and ad copy performance were analyzed in Google AdWords, and view settings were reviewed in Google Analytics. Ad landing pages were examined as well in the attempt to find new keywords, ways to better visitor experience, and determine key performance indicators (KPIs) for Analytics tracking and goals.
Google AdWords – Upon review, one ad group was paused and a majority of broad match keywords were paused, including duplicates across campaigns to avoid competition against one another. New keywords were added with broad match modifiers and phrase match keyword match types to correspond with terminology on the client’s landing page, and new ad text was written to include keywords and terminology on the landing page to correspond with the measurements of quality score.
Google Analytics – Upon reviewing the account’s property, a new test view was added to include filters that excluded internal traffic, a goal was added to track destination URL to Thank You page once form fill was submitted, search query parameters were added for Site Search to identify potential keywords and better evaluate visitor experience, and Event code was added to Google Tag Manager for video tracking. Once all goals, events, and filters were set up correctly a new view was created to track this data moving forward.
Google Ad Words – Once the above optimizations were implemented traffic decreased to the client’s site; their audience, however, is considered higher quality due to the modified search results. A majority of the keywords are now eligible to show more frequently and at a lesser cost due to increased quality score, which is based on expected click through rate (CTR), ad text relevance to landing page, and landing page experience.
Google Analytics – Parameters in the client’s ePD Goals view track form fills via Thank You page destination URL goal, video views via events, and search queries via Site Search reports against traffic that comes from AdWords campaigns and other search sources to measure their success and determine potential new keywords and other optimizations based on website activity.
eProcess Development will continue to make optimizations in Google AdWords to keep costs down and drive high quality traffic. They will also continue to make optimizations to the client’s website to improve landing page rating and better visitor experience. Aligning Google AdWords activity with Google Analytics via goals, events, and search queries will allow ePD to track conversions, video success, and potential new keywords to maximize search results.
The following graphs and visyls examples of the outcomes of the AdWords and Analytics changes mentioned in this case study.
The following PPC performance table reflects a decrease in costs in March 2016, which is the first month measuring the above mentioned AdWords optimizations. Prices have been increasing since December 2015.
Month Dec Jan Feb Mar Apr Total Cost $1,706 $1,886 $2,105 $1,554 $1,380 Clicks 424 436 406 274 346 Impressions 64,800 72,577 77,905 54,860 24,428 CTR 0.65% 0.60% 0.52% 0.50% 1.42% CPC $4.02 $4.58 $5.18 $5.67 $3.99
The following table reflects video views for AdWords acquisition traffic. Two of three videos viewed as a result of CPC medium were on the landing pages of the AdWords campaigns.
The following screen shot reflects goal flow for the source and medium of visitors who completed a Contact Us form. Form fills are defined as a goal as we can track the number of visitors who require further information and potentially convert to a new customer.read more >>
Slide Asset Management (SAM)SAM allows users to find, select, and organize slides from approved master sets. Features include:
- Easy location of slides from master sets
- Prevents modification of approved content
- Syncs master slides from the server to the user
- Allows for presentation sharing
- Less wasted time creating unnecessary presentations
- Manages video and animation files
- Cross platform compatibility for PCs, Macs and mobile devices
- Ability to monitor user activity
- Security system
- Runs when offline
Report GenerationeProcess Development Reports Present the Following:
- Google Analytics data
- Google AdWords data
- Social media engagement and analytics
- Lead generation
- SEO performance
Why partner with eProcess Development for your reporting needs?
eProcess Development manages your marketing and website efforts and our reporting ensures your KPIs are being met over time. By overseeing your campaign performance we can make optimizations as needed to get you the best results possible.
Data ManagementData Management Solutions Include the Following:
- Oversee the flow of information
from initial setup throughout its entire lifecycle
- Pivot tables for report generation
- Enterprise software management
- Product management
- Clinical site management
- Visitor management
- Price quotation management
- E-mail contact management
eProcess Development validates, stores, and protects your company’s most valuable information making it easily accessible and readily available for users.
eLearningeProcess Development’s Approach:
- Is cost effective
- Saves time
- Increases productivity
- Allows you to track course progress
- Uses 3D animations to maximize the learning experience with interactive design
- Uses device simulations to improve product evaluation opportunities
- Reduces the need to purchase and ship demo equipment
- Increases productivity
Through the use of state-of-the-art technology eProcess Development partners with your business to provide updated material and offers flexible learning schedules for your employees.
3D Device Demo3D Animations
File ManagementePD’s File Management Services Provide:
- Numerous report options
- Databases that allow for easy record location
- Folder, document, and media management of directories and subdirectories
- File protection
eProcess Development structures your very important files efficiently to allow for quick and easy access to your most important documents.